We tend to overcomplicate things in our lives. While there is value in deep thinking about every single possibility or action before implementing, sometimes we don’t move forward. We also add layers to situations that we are in for awhile. If you’re an established business you’ve probably added a lot of complexity to your business over the years.
People are excited and scared about automation. Is it going to replace my job? Not likely. It’ll probably make your job more fulfilling by automating the mundane routines, freeing you up to work more closely with your clients and colleagues. Automation also helps people interested in your services or products to self qualify, eliminating those whom you don’t serve well.
Your digital assets need to reflect your brand while being usable for everyone. Our designs aim to include everyone accessing your assets with the device that allows them to do that. Whether it’s a desktop, mobile device, keyboard, or screen reader. This has social and financial benefits for you, your brand, and your clients.
We get to know you, your business, your goals, your customers, the customers goals. This helps us identify trends and issues in reaching the goals.
With the analysis and the results from the test we then decide what’s next. What needs to be added, what needs to be dropped and what needs to be tweaked.
Here we build something based on the hypothesis derived from the discovery. It could be a new site, landing pages, marketing automation or just tweaks to your existing assets.
During the build phase we put into place ways to collect data. We review and analyze this data against dependent variables to see if the data is accurate. We then setup A/B tests to test various tweaks or other directions to go in.
principal / strategy
I’ve been in the design business in some form or fashion for 31 years. From financial and business administration to print and digital design as well as creative and strategy. I’m passionate about helping businesses group by simplifying, automating, and designing for the betterment of everyone touched by the business.